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Making traditional PR work for you
14 Jan 2022

Traditional PR can seem daunting if you’re not in the know. Press releases, editorials and general content creation can seem like a minefield of reputation explosions… but don’t worry, we’re here to help. 

Everyone on our PR team is a former journalist who knows the world of PR like the backs of their hands (which they look at a lot - we do a lot of typing!). Let us help you create amazing content to make PR work for you!

Using press releases to your advantage

Press releases can share your amazing stories from within your business with all the important people. They can build the profile of your business, raise your brand awareness and share your success.

Many businesses don’t realise the number of sensational stories they have within their walls, waiting to be told. What goes on in your business is normal to you, but to the outside world it is amazing!

Having a PR team means there is someone to recognise what is newsworthy, and can ensure those stories are used to shout about your business. What’s more, by sending approved press releases to the appropriate media through a professional PR company, you’re given the opportunity to be fully in control of your reputation. 

YOU get to give out the information you’re happy to share rather than the media sharing information it has found whilst sniffing for gold.

Don’t forget, internal communications is content too

Most people are already well aware of the consequences of failing to communicate with their staff. This became particularly important during the Covid-19 pandemic when there was a high level of anxiety among employees regarding their job security, job role and personal safety whilst working. 

Your employees need to know exactly what is happening within their team, branch and organisation in order to feel like a valued member of the team, and the best way to do this is through great internal communications!

We can ensure important information and company updates are effectively communicated to your staff through creating an internal newsletter - because who doesn’t enjoy reading about the introduction of a new team member?

Award entries

Award entries, nominations and wins are something you ought to be shouting about. Whether it’s a regional business award or a national industry specific award, promoting your skills is always worth doing!

Are you worried about coming across as arrogant when you write your award entry? Don’t worry, you are not the first and certainly won’t be the last business to think this; we can draft your entry to ensure all criteria is met, so the judges know exactly how much you deserve to be on that stage on the night of the awards, and you sound confident without pushing it too far. 

You can also take advantage of our Two-Hour Takeovers so your team knows how to share and promote the news when your business is shortlisted, and how to promote the business on the night of the awards ceremony through your social media.

Most people would rather enjoy their evening at a spectacular awards night than be glued to their phone, making sure they’ve posted consistently and accurately enough. Don’t worry, you can leave this job to us; we’ll join you on the night and get live coverage and that perfect shot of the award win.

When writing a press release, or any piece of unpaid media that you want to be distributed, you should write in a factual and unbiased manner - which can be tough when you want to sell your goods or services!

An advertorial is a paid piece of writing that is guaranteed to be published in your chosen publication and, because you’ve paid for it, you can write whatever you like.

Don’t get carried away just yet… your piece still needs to be written well and should shout about your business without being too focussed on sales. Luckily for you, J&PR knows how to get that perfect balance.

Let us help!

J&PR is made up of wordsmiths who are passionate about content and getting businesses seen by the right people - what are you waiting for?

Whether you want an adhoc award entry or you want monthly press releases going out to the relevant press, email us at info@jandpr.com and we can make sure your business is getting the coverage it deserves.