A growing taxi firm has become the first in the region to employ driver support officers, who will focus on making sure vehicles are in top condition for the public.
Go Carz, which is the largest private hire taxi firm in Shropshire, is looking to recruit up to three full-time members of staff to look after its drivers as they travel around the county.
The role will include checking the fleet of vehicles to make sure Go Carz standards are upheld as well as fitting radio equipment and helping to train new drivers.
The recruitment comes on the back of the introduction of a new promotional team, which created 12 new jobs across the Go Carz sites in Telford, Shrewsbury, Wolverhampton and Walsall.
Managing director, Cindy Wilday, said the new driver support officers would travel around each of the company’s areas, spot checking all vehicles and drivers on a rota basis, including nights and weekends.
She said: “This is definitely an unusual step for a taxi firm but it shows how committed we are to providing the very best for the public.
“When people book a Go Carz taxi, we want them to feel safe in the knowledge that they are hiring both a vehicle and a driver of the highest standards.
“It’s also great for our drivers as they know that we care about creating a professional company and that they belong to our firm.
“All too often, taxi drivers feel like a one-band man, even if they do work for a taxi company. We want to present a united front to the public, which makes for a better experience for both our drivers and for our customers.”
The driver support officers will also work in marketing by identifying opportunities for advertising.
Go Carz is the largest in the West Midlands, with 800 vehicles and 900 drivers on its books, and is looking to recruit more drivers as demand continues to rise.
Cindy said: “2015 was a really busy year for us and that trend looks set to continue for 2016.
“We have invested in sophisticated call centre and communications technology to make our system as efficient as possible, and now we are backing that up with our driver support officers too.”