What's happening?

Shropshire firm delight at sports kit deal
15 Nov 2016
by Simon Alton

A firm on the Shropshire border has landed an exclusive deal as distributors for an international sports brand which kits out footballers at Swansea City, Villarreal and Sampdoria.

Bosses at Sarah’s Embroidery, based in Penley, near Ellesmere, said they were delighted to secure the distribution rights for Joma sports gear, which is a respected worldwide brand.

Sarah Kay, business manager at Sarah’s Embroidery, which provides personalised sports and workwear, said the deal was something of a coup.

She said: “It is well-known in the industry that Joma has strict rules about who can distribute its products, so we are incredibly proud to have entered into this partnership.

“It’s all the more pleasing because we are only in our fourth year of trading, so to be working with global brands like Joma is fantastic.”

Joma UK brand manager, Ian Ralph, said the company was very happy to be working with Sarah’s Embroidery.

“We take the distribution of our sportswear very seriously, and we have been very impressed with the team at Sarah’s Embroidery,” he said.

“We think they will make a great retail partner for us and we are optimistic about the future.”

Sarah’s Embroidery was established by Sarah Kay in the garden shed at her home near Ellesmere four years ago.

Since then the company has moved into much bigger premises at Penley Industrial Estate near Wrexham, and now employs a team of eight people.

The company provides personalised embroidery and screen printing services to clients across the UK.

Recent major contracts include the supply of school uniforms at The Maelor School in Penley and one of the largest junior schools in Wrexham, Borras Park School.

The company has also just launched a new website which people can use to order items to be delivered to their door.

For more information, visit www.sarahsembroidery.co.uk or call 01978 798024.

Sarah Kay, of Sarah's Embroidery, with the Joma UK brand manager, Ian Ralph.

Sarah Kay, of Sarah’s Embroidery, with the Joma UK brand manager, Ian Ralph.