What's happening?

Are you using the right language in your marketing?
21 Jan 2022
by Freya Morris

You may be on the right platforms and you may have the right branding, but are you using the right language in your marketing?

If not, this is your sign to start. Here are our top tips on how to master your marketing language.

Call to actions - read this!

Did you know, the easier it is for your consumers to do something, the more likely they are to do it? That’s why it’s so important to incorporate suitable calls to action (or CTAs) throughout your marketing content. 

Whether you’re drafting a post for social media or writing copy for your website, including phrases and links saying ‘get in touch’ and ‘follow us’ is vital. There’s little point in promoting your business if customers don’t know what to do next.

By using a call to action your consumers will be encouraged to act… the clue’s in the name, really. You never know, your call to action could generate a sale!

It is, however, important to acknowledge that not every post requires a call to action as, if this were the case, social content would become a constant sales pitch - and nobody wants that - ensure you provide informative content and useful advice which brings them to your platform in the first place!

Using a call to action in the right place can work wonders for your business.

The benefits of being limited

Have you ever wanted something because it was a limited edition, or bought a ticket to an event because there were a limited number of tickets available? If you have, it’s probably because of the phrase ‘limited’. But why did this happen? And how can you incorporate this into your marketing strategy?

Psychologically, the word ‘limited’ provides a consumer with exclusive connotations, making them worried that they may miss out on something special if they don’t act fast. 

The use of exclusive language is one of the most effective ways to sell, with most email campaigns incorporating it into their wording to encourage consumers to buy something.

Using exclusive language encourages your consumers to purchase, and as soon as possible! The fear of missing out is far greater than you may realise...

Are you excited yet?

To get your consumers excited about your offering, you need to make it sound like something they ought to be excited about! Using stimulating language in your social media posts, product descriptions and blogs will provoke a positive response in the consumer’s mind.

The incorporation of adjectives such as amazing, wonderful, brilliant and incredible into your language can make your offering seem...well, exciting! 

On the other hand, like most things, less can be more! Have you ever read a blog that mainly consists of sales language, causing your brain to shut off entirely from taking in any more content?

The overuse of adjectives in your content - whether that be a blog or social media post - runs the risk of making the content too ‘salesly’, making it unreadable for your consumer. 

This is why it’s more important than ever to know the right language to use in your content, and the right time to use it.

Why don’t you give it a go? Don’t worry if you’re unsure where to start…if you need a hand, you know where to find us.

Do you know what you’re talking about?

There’s nothing worse than when you’re looking for information or equipment and the people you’re buying from aren’t making sense. You wouldn’t buy a laptop from someone who doesn’t appear to know how to use one, would you?

That’s why, if you operate in a particular industry, you need to make your knowledge, skills and expertise clear.

It’s all in the detail..

When we say it’s all in the detail, we mean it. Have you ever read a piece of content from a website design company that’s misspelled the word computer, or a website description that has ‘they’re’ in the place of ‘their’?

It’s easy to rush through writing content, overlooking the fact you’ve repeated a word or two along the way, however it’s important to make sure you look over your content to ensure your language, grammar, punctuation and spelling is correct.

An error can seriously damage your reputation, and nobody wants that!

We speak your language.

Whether you want to learn how to smash your content writing out of the park or just want someone to take the task off your hands, J&PR can help. 

We don’t do jargon. We just do great content.

Book in for a Two Hour Takeover or email us at info@jandpr.com and let’s have a chat.