What's happening?

Make sure you're ready for Google Search Generative Experience
21 Jul 2023
by Sophie Coombs

ChatGPT? OpenAI? Photoshop’s generative fill? Move over, AI superstars, Google is working on its next AI feature - and it’s going to shake things up!

Google Search Generative Experience (SGE) is currently in beta testing, but we’re sure it’s going to change the game when it comes to getting exactly what you want from a Google Search. This also means content creators and copywriters are going to have to consider whether their content is up to scratch.

What is Google SGE?

Google SGE will streamline Search results to produce more visually appealing results (think TikToks, or pictures from Pinterest) and will use AI to produce answers to your search terms and questions. 

From what we’ve seen so far, it looks like your Search results will appear in a more personalised manner, with it seeming like Google is talking to you rather than just delivering different pages.

Think answers to your questions and advice - not just sell, sell, sell!

This would make sense, considering Google’s content update last year which emphasised the importance of creating people-focused content.

Is this going to affect my page rankings?

For some websites the answer is yes, and for others the answer is no. 

Why? Because Google SGE will be pushing websites that are user-friendly and easy to navigate. If that sounds like your site, you’re in the clear… if it doesn’t, you might need a chat with your web team.

Another thing to note is Google won’t be crawling websites as frequently with this new system, which means your content won’t be checked as often - so make sure it’s top-notch from the get-go!

How do you know all of this?

Working in digital PR, we need to know what’s going on around us so we’re aware of and prepared for any major changes coming our way. We found out all about Google SGE during the Digital Skills Fest we attended in early-June. 

Marion Leadbetter, AKA The SEO Upcycler, delivered a session on the future of SEO and how AI will be transforming the future of SEO with the rollout of Google SGE. 

We’re continuing to train and stay ahead of the game across the board, which means we can hit the ground running when a change is implemented.

Is there anything else I need to know?

Like we said, SGE is still in beta testing at the moment but you should definitely keep it in mind when writing any new content. 

It might even be time for you to look over past blogs and case studies, or perhaps your whole website, to ensure content is going to be liked by Google!

If we can help you with this, email us at info@jandpr.com or phone the office on 01952 951263.