Knowing exactly what your customers want, and precisely when they want it, is a talent not everyone possesses. It is, however, a vital part of running a successful business.
But how do you know what your customers want to see? And how can you keep them interested in you and your business?
Let us explain all…
Why are people following you?
Whether your customers are following you on social media to receive exclusive information, for premium access to new products or services, or to see what goes on behind the scenes of your business, knowing exactly what they consider to be ‘valuable content’ is important.
If someone has made the effort to sign up to your mailing list, it’s clear they want to access exclusive content and offers, so make sure you make their efforts worthwhile. Don’t forget, exclusivity makes people feel special!
Whenever you post something on your business’ socials, ensure the content you share corresponds with the reason your consumers are following you. To do this, you may need to do a little digging…
One of the most important aspects of social media management is community management. When you’re planning your content, make sure you regularly check your analytics and reports to see which posts are doing better than others and try to understand why they’re doing better.
Blindly posting the same content again and again without a reason won’t benefit you, or your business.
We’ve found that a majority of our clients’ most popular social posts include photos of the team! Everyone loves to feel they’re following the people behind the business and not just a shop front or logo.
If it’s a team member's birthday, share it! If you’re busy unpacking new stock, share it! If you’re having a business brainstorming session, share it! Human beings are typically nosy and love to know what’s going on, so why shouldn’t it be the same with your business?
It’s also incredibly important to use shop floor knowledge when planning your content. If a specific product has been ‘flying off the shelves’, there must be a reason and you should be posting about it. Who knows, your post may cause an even larger surge in sales than before!
Here to help
If you get stuck with content ideas, Start With Why by Simon Sinek is a great book to have on hand. Alternatively, book in with us for a Two Hour Takeover and we can brainstorm content ideas with you to your heart’s desire!