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Ironbridge hotel launches search for ‘mum of the year’
25 Jan 2018
by Kirsty Smallman

We love helping our clients to launch new and exciting campaigns – such as this recent one for a local Ironbridge hotel.

A Shropshire hotel is starting the search for their ‘mum of the year’ this spring.

Staff at the Best Western Valley Hotel in Ironbridge are launching the competition this week, in order to crown the winner in time for Mother’s Day.

Lisa Snape, sales and marketing manager at the Valley Hotel, said the hotel was excited to highlight the excellent work of local mums.

“We have successfully held a range of events over the years, such as weddings, parties and mother’s day celebrations, and have met many fantastic mums throughout that time,” she said.

“We wanted to find a way to recognise the hard work and achievements of mums all over Shropshire, and thought this competition was the perfect way to do so.

“It is clear that there are supermums all over the county and we’ll be looking at what they have achieved.

“It could be within their family, work or community life, and we want to celebrate those achievements here at The Valley.

“The hotel itself has always been a family run business and so we know first hand how important a supportive mum is.”

The winner of the competition will be treated to a delicious Mother’s Day lunch in the award winning Chez Maw restaurant, which has recently celebrated holding its AA two-rosette status for 15 years.

Lisa added: “With only 10% of venues across the UK receiving one rosette or above, we are proud to offer the ‘mum of the year’ and her family the opportunity to experience our high quality, innovative food and fine dining experience.”

Set in the heart of Ironbridge, The Valley Hotel boasts fantastic views and an idyllic setting, alongside being only an eight minute walk from the famous World Heritage site, the Iron Bridge itself.

Anyone who thinks their mum deserves to be crowned Shropshire ‘mum of the year’, can email sales@thevalley.co.uk and say in under 500 words why their mum, or a mum you know, should win the title and the prize – the competition closes on February 19.