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What Instagram’s latest announcement could mean for your business
13 Aug 2021
by Sophie Coombs

Social media algorithms are constantly changing. Some changes are drastic, while others you won’t even notice. Luckily, Instagram has warned us about its most recent algorithm change so that you’re not left wondering why your content isn’t doing as well as it used to… 

So, what’s the big change?

In July, Instagram announced that it was veering away from becoming a photo-sharing platform, and was going to focus more on video and entertainment content - such as reels, Instagram’s answer to TikTok, and IGTV.

This means that photo-only content will likely not be as successful as video content, even if the photo is ‘better’.

What does this mean for my business?

This means you should be pulling those phones and cameras out and setting them to video mode!

If you choose to stick with photo-only content, you will likely see a dip in your reach and engagement. 

What videos should I be sharing?

It’s becoming more evident that reels are the way forward, so it’s time to get to grips with them. IGTVs are also a great idea, if you have a video concept that needs to be a bit longer than the current reel time limit of 60 seconds.

In terms of content, we always encourage you to play around and learn what your audience likes. Reels should be fast-paced and fun, while IGTVs can be a bit slower and talkative. 

Think about your business and its industry, and what videos would work well as reels or IGTVs. 

Why not go that extra mile, and ask your audience what video content they would like to see on your Instagram? A great way to do this is to use the question box feature on your stories. 

I don’t have any video experience, what do I do?

Again, we encourage you to play around. 

You can create reels on Instagram and save them as drafts, so your audience doesn’t have to see every video that you make. Practice makes perfect, so get to grips with filming and editing reels on your phone before you hit the ‘publish’ button.

IGTVs can sometimes take a little more editing, depending on the type of video you’re filming. You might need to invest in some video editing software, such as Movavi, to make sure your videos are top notch. 

Editing and filming IGTV videos takes practice, so don’t be hard on yourself if you’re not 100% happy with your first few attempts. 

We’re here to help

Algorithms are constantly changing, and it can be a lot for your business to keep up with. If you’re struggling with content ideas for your Instagram videos or you want someone to film and edit your videos for you, we can do that for you and take all of that weight off your shoulders.

Equally, if you want to keep your Instagram management in-house but you’d like some help with the changing algorithms, our Two-Hour Takeovers will be great for you. 

Email us at info@jandpr.com if you’d like to learn more!