What's happening?

Discover how social media can help your business with our new Digital DIY PR course
12 Aug 2013
by Rebecca Dutton
Course leader Maria Wilkinson

Course leader Maria Wilkinson

Places are quickly filling up on our new Digital DIY PR course, which reveals all about the endless list of social networking sites.

As a business, they are an invaluable tool to market your product to old and new customers alike.

The digital world is also essential for keeping your current customers up to date with what you are up to.

The team at J&PR Ltd. set up the Digital DIY PR course to help business make the most of the digital world with an online PR Campaign.

For our next course, which runs on September 25 at Longbow House, Shrewsbury, we are offering a special early-bird rate for bookings taken before September 1 with a £20 discount. This is a great rate for just £100.

The course is perfect for businesses who don’t have the budget to get a PR company to run their social media campaign.

It will give you the tools you need to get started on your own.

When considering a digital PR campaign, there are a number of questions you need to ask yourself. What do you want the outcome of the campaign to be? Are you looking to keep your customers loyal to you as a company? Would you like to get your current customers trying and buying new products? Are you looking for new customers?

Businesses often focus on finding new customers but there can be more success in keeping current customers happy and encouraging them to spend more with you.

The widely accepted rule of thumb is that new customers cost about seven times more than retaining and expanding your sales to existing customers.

And current customers can often be transformed into customer advocates who will attract new customers for you. Customer loyalty is a powerful asset.

Social media and digital PR are often used in this instance – with one of the most popular tools being the e-newsletter.

An e-newsletter gives you the chance to contact your current clients on a regular basis, let them know what you are up to, what the company is achieving, new products and offers and general information and advice.

When mixed with social media, an e-newsletter can also attract new clients so it is a good tool to meet both objectives.

Social Media is available 24/7 but you need to be able to make the most of it. The key word is social – make sure you are interacting with clients through networking sites.

A blog is another useful tool allowing you to comment on news of the day or tell people about your news in an informal style.

These are only a few of the social media tools available but it’s worth knowing as much about them as possible.

Get to know how your customers want to converse with you and keep interacting with them.

For more information about September’s Digital DIY PRcourse, contact our training co-ordinator Jane Shaw on training@jandpr.com or 07967 191243 with your company details and she will get in touch.

All of our one-day courses run from 10am to 4pm, are £120.00 per person and include tea, coffee and lunch.

J&PR are a Shropshire PR agency covering Shrewsbury, Telford, north Shropshire, south Shropshire and parts of Mid and North Wales. As well as working with businesses, organisations and events across the region on PR campaigns J&PR run regular DIY PR Training Courses and DIY Digital PR Training Courses at venues in the county.