What's happening?

What IS content creation?
09 Dec 2021
by Freya Morris

You may or may not be familiar with the phrase ‘content is king’, but do you know exactly what content is, and how you can incorporate it in your marketing plan?

Content is something that can be found in every aspect of our lives; from being out shopping with friends to sitting on your sofa whilst on your phone. 

Wherever and whenever you turn, content will be there! And trust us when we tell you, that’s a good thing!

Fortunately for you and your business, J&PR offers content creation services suitable for each and every industry.

How can I get started with content creation?

Content is one of the main ways we receive our information, whether it’s written - such as reading a blog - or visual - such as looking at a photo or video on Instagram

Content is what keeps us informed, answers our questions, guides our decisions and prevents us from getting bored. Who else has scrolled through Facebook or TikTok and found a random chain of videos that completely engulfs you? Well, we hate to tell you but… that’s the power of content!

But how can you incorporate great content into your business plan?

And how can you use content to encourage current and potential customers to pay a visit to your business or buy your product or use your services?

The creation of content begins with brainstorming topics that may be of interest to your target audience. Once you’ve established a topic that is likely to appeal, content creation can begin - with written or visual content being made for your audience in the form of a press release, social media image or video, newsletter, blog and much more!

For many businesses, the concept of creating content can seem simple... that is until you get started! 

Understanding which SEO terms are right for your blogs and knowing how to make an aesthetically pleasing, yet branded, image for your social media is tougher than it seems - which is why so many businesses across Shropshire, Mid and North Wales and across the West Midlands and beyond turn to J&PR to do it for them. 

What can J&PR do for you?

Need a specific piece of content, such as an internal newsletter, a marketing brochure or copy for a website? J&PR can write it for you.

Looking for regular visual and written content going live across your social channels? J&PR can create a social media schedule for you and fully manage your accounts.

Want to learn how to write your own content like a pro? J&PR can host a Two Hour Takeover with you, so you have the skills and knowledge to create amazing content in-house.

Not sure what your business needs or wants? Email us at info@jandpr.com and let’s find out together.