A slice of cake may not be the most obvious accompaniment to a taxi ride, but that’s what passengers were treated to as part of a company’s charity campaign.
Executive drivers at Go Carz, Shropshire’s largest taxi firm, offered customers a cake for them to enjoy during their journey on Friday (October 9) – in return for a donation to charity.
Funds were split between Macmillan Cancer Support and Climbing Out, a charity which works with young people facing life changing injury or illness.
The unusual event was the idea of Mandy Morris, of Go Carz, who decided to put a twist on Macmillan’s World’s Biggest Coffee Morning campaign.
She said: “We actually missed the day of the national campaign for various reasons so we were really keen to do something a bit different to help raise money for Macmillan.
“It’s a charity very close to our hearts because a lot of us have friends and family who have been directly supported by Macmillan in the past.
“As a taxi firm, we naturally don’t actually see that many members of the public at our offices because most people use the phone or mobile app to book their journeys, so we thought why not take our coffee morning out on the road?
“Our executive drivers were happy to help and took batches of cakes for their passengers and instead of a tip, the drivers asked their customers to donate to Macmillan instead.
“We also served tea, coffee and cake to our staff and drivers at our offices in return for donations to the charity.
“It was a great success and we had a really positive reaction from everyone. It was nice to do something a bit different and we think we have raised a couple of hundred pounds for Macmillan and Climbing Out, which is fantastic.
“We would like to say a big thank you to our drivers for getting into the spirit of it, and in particular a big thanks to our customers who were very generous.”