The team here at J&PR will be holding a digital PR course in Shrewsbury next month as part of a county tour to help small business owners.
We’ve already hosted a successful course in Oswestry to help the small businesses and market traders within the town and will now be hosting it in Shrewsbury.
The course will be held at the University Centre in Shrewsbury on September 19th from 10.30am to 4.30pm.
Kirsty Smallman, who runs PR agency J&PR Ltd with co-director Rhea Alton, said digital marketing gave businesses a wealth of opportunity to put themselves in front of new customers, but many did not know where to start.
The one-day course will give business owners the chance to learn the benefits of social media and digital marketing, encourage business owners on the best way to promote themselves and offer advice on how best to target the right audience for their business.
J&PR director Mrs Smallman said: “Social media and digital marketing are playing an ever-increasing role in the success of businesses, but many are not taking advantage of what is on offer to them through these platforms of promotion.
“Small business owners need to embrace the changing marketplace and realise the importance of social media and digital marketing in improving what they do. These are useful tools to get yourself out there to a wider, targeted, audience.”
Mrs Smallman said in many businesses they found staff members were being given the job of running the social media but had little knowledge of what they were doing.
“This course gives business owners the confidence that they either know what they are doing or their staff member knows what they are doing.
“Our one-day course is practical and gives business owners the chance to think about their target audience, key messages and the fantastic success stories they should be promoting. They go away with a folder of information covered on the day but will have actually done the work during the course too.
“We give them top tips and tools of the PR world, including press release and blog writing and will show them how to use social media to ensure they are attracting their target market and engaging with both their current and potentially new customers.”
The course costs £99 + VAT per head including refreshments and lunch.
Anybody who would like to book a place on the one-day PR, social media and digital marketing course in Shrewsbury, or a one-to-one PR mentoring session should email firstname.lastname@example.org or call (01952) 567817 to discuss further.