Social Media Management
Let's get social!
Social media - love it or hate it?
Either way, it needs to be a vital part of your marketing plan.
Does the person or team managing your social media know what they are doing? Or why they are doing it?
Does your social media content reflect your business’ vision?
Do your customers or potential customers engage?
Is your social media presence increasing website traffic or sales?
With more than a decade of social media management experience and a dedicated and knowledgeable digital team, J&PR can help you achieve your goals.
Social media services
Most businesses often struggle with their social media when there is no clear structure or strategy; you can’t expect to grow your followers or increase referral traffic to your website without a plan in place or without a fully-trained, experienced expert in charge.
That’s where we come in!
With a Facebook social calendar, we construct a calendar of posts at optimal times of the day.
Content is tailored to Facebook’s algorithm - and we keep up to date with any changes - and to who your intended audience is on the platform.
Like Facebook, Twitter is a social media platform where you can connect and listen to your audience.
In order to grow followers and engagement, it’s important that you’re posting the right content, at the right times.
We'll guide you through the process by putting together a content plan of tweets that use relevant hashtags, and we’ll make sure you’re sharing those all-important links to useful content.
Do you have a creative, visual business?
Instagram has over 1 billion users worldwide, and your business should be one of them.
Are you already on Instagram? You should be doing all you can to cross-promote on other social media channels and interact with your audience as much as possible.
We can even help you create an interactive hashtag that will boost your brand awareness and engagement. Our client Jesmonite's hashtag has over 100,000 posts!
Instagram doesn’t need to be complicated; come with an open and creative mind and let us deal with those pesky algorithms!
LinkedIn is the biggest B2B social networking platform. If your target market is other businesses, then you really need to have a LinkedIn presence.
The J&PR team can help on two fronts:
Your personal LinkedIn page, where we can share your thoughts, ideas and expertise from your point of view. We will interview you or meet regularly to script these on your behalf to be shared across the platform.
We can set up your business’ Company Page on LinkedIn and manage it for you alongside your other platforms, focusing content towards your specific B2B market.
Having a Google My Business account can allow your business to be found by thousands of new customers who may never have found you otherwise.
We can set up your business on Google My Business so that all key information can be found easily, such as your website and location.
We will also create a strategic, keyword-based content plan, including product and offer posts, to make sure that your Google My Business content can crop up whenever someone searches for the services your business provides.
With algorithms regularly battling organic content, social media advertising is the way to go if you want certain content seen by a specific audience.
We offer Facebook, Instagram and LinkedIn advertising and can tailor your ads so that they’re hitting the right people for your business.
From a boost on a published Facebook post to a freshly-designed LinkedIn advert targeting specific roles in specific companies, let us make your ad budget go further.
Do you have a new product launching? Maybe you’re starting a new business? Running an offer? Are you about to introduce a new service? Hosting an event?
We want the world to know!
Our short-term social media campaigns mean consumers already want what you’re offering before it’s even launched!
J&PR’s work with Chef & Brewer to promote the refurbished Riverside Inn in Cound saw the pub open with over 2,000 Facebook followers, nearly 1,000 Instagram followers and a fully-booked pub for weeks to come!
Stats in February 2020 showed YouTube as the world’s second-largest search engine and second most visited site after Google.
It is also the 2nd most popular social media platform with over 2 billion users.
If video is part of your digital marketing campaign and you have lots of information and advice to share then you should be feeding that content onto YouTube.
We can set up a channel for you and upload the videos that we create as part of your campaign - as well as sharing them out onto your platforms to encourage views and subscribers.
Why choose J&PR?
More than a decade of experience in social media management
Live social media at your events and award ceremonies to showcase your work and profile your business
Dedicated digital account director and manager who aim to know as much about your business as you do
Run by a team of social media lovers who know what they are doing and, most importantly, why
Mrs Smallman has made a significant contribution to Lawley Primary School over the past 6 years.
As a school governor she has provided positive support and contributed many ideas to our school improvement initiatives, her commitment to the role of governor adds strength to our initiatives to improve provision for all the pupils.
Mrs Smallman’s business background also brings an added dimension to our school because she has been so willing to generously share her experience and expertise, through talks on industry related topics and regularly ensures her business links are used to enhance the curriculum for our pupils by identifying opportunities for extracurricular links.
Headteacher of Lawley Primary School Telford
J&PR;'s account managers work with our in-house marketing team to ensure the relationship works effectively.
Since the first lockdown in March 2020 the digital presence and reputation of a global brand like Jesmonite has never been so important; J&PR; ensured our digital offering and communication changed according to the fast-changing situation.
The work of J&PR; resulted in an increase of more than 6,000 unique monthly visitors to our website; this increase was achieved through organic activity with no use of advertising.
This is testimony to J&PR; knowing their client and its target audience and working with the in-house team.
J&PR; allocate their dedicated account managers according to their areas of specialism within the industry and this is evident in the results they achieve.
Managing Director, Jesmonite
For me this week I decided to invest in some more social media training. Sure I knew the basics but there were definitely some areas that I felt like "what? Eh?" and could really brush up on my understanding.
I invested in J&PR; Ltd social media training and they were INCREDIBLE! I went into the training with specific questions but it can be tailored to your social media knowledge needs.
I have such a clearer understanding of marketing through these platforms now and was super grateful for the tips and hints.
If you're looking at using social media for marketing I would 100% recommend starting up a conversation with them.
Owner, Hanne Brooks Photography
Shortly before Covid hit, I met with Kirsty to discuss how J&PR; could help us market our new retail business. 4 months later we can finally open our doors. We set about this business having done our market research but until you test your market, you can never be sure.
Kirsty and her team have put together a first class promotion for us and I have been totally blown away by the interest it has generated.
Our social media interest has increased by 15000% already.
But even more importantly, that interest is leading to enquiries and actual sales - the life blood of any business. I genuinely believe J&PR; have pushed us three months ahead of target already. A fantastic business to work with and always there to help.
Co-owner of Roxy's Raw Food, Telford
What a fabulous experience using J&PR; was. A fantastic friendly service, Which gave us the exact results we were looking for! I can’t recommend them highly enough!!! 10/10 J&PR.;
The Glass Studio
I was absolutely thrilled with the feature that your team produced and have seen a significant increase in the number of social media impressions of the finished article.
In particular, there have been 6k views of the article via my own LinkedIn page and I have also featured in social media promotions from the publishers and other featured Shropshire Business women.
All in all I have been delighted with the way in which your team portrayed both myself and the HR Dept Shropshire! Many thanks again for all your support.
HR Dept Shropshire
Thank you so much Kirsty for the training/mentoring session today. It was fabulous to start building a profile for our B&B; and I'm impressed with how much we covered in the session. I look forward to scheduling another session with you soon. Thanks again J&PR.;
Coalbrookdale Villa Guest House
I have been working with J&PR; for the last 6 months. They have been running our social media, press releases and blog posts as well as conducting video interviews with our staff and clients.
I would highly recommend to any company needing to boost their PR.
Marketing Manager, CLCA Nursing
We have been using J&PR; for over 5 years. I find their service and attention to detail impeccable. They have a fantastic professional attitude and always offer great ideas and support. Would absolutely recommend them to anyone needing help and support with their marketing & PR work.
The Wroxeter Hotel
J&PR; has provided excellent PR and copywriting support to Shrewsbury Business Improvement District over the past year. Their knowledge and relationships with the local media have been particularly valuable to us and I would recommend without hesitation.
J&PR; manages our PR and Social Media. The team are friendly, knowledgeable and really take the time to understand your business and industry. They go above and beyond to help and are always on hand to help with any last-minute requirements.
Their connections in Shropshire are like no other and we always get a high level of coverage following any company announcements. They write product content for our website and manage our LinkedIn, Facebook and Twitter pages. We're really happy with the service that they provide to us.
Annually we sponsor a large networking event in Shropshire. Kirsty and Jan worked tirelessly at managing the social media and acting as press officers when required.
Thank you J&PR;!
Marketing Manager formerly Pure Telecom now Radius Connect
A great company to work with. The team are always helpful, extremely dedicated and a pleasure to work with.
The Best Western Valley Hotel, Ironbridge
Working with J&PR; has been fantastic. A really switched on team who know how to get our message out to our audience. Always supportive and coming up with ideas for content, they worked as part of the team and really got to know our values and culture. I would recommend them to anyone.
Director of 7video
“We are the UK sales office for carefully selected destination management companies (DMC’S) worldwide. Supporting event planner’s with their international meetings, incentives, conferences and events and promoting via the web and face to face.
“With the current change in market conditions, this seemed the perfect time to up our anti and brush up on our key client messages, social media and PR.
“J&PR; was the perfect solution and choice because we only wanted to work with specialists in this field who know their stuff. The team are very personable and are an advantage to STAR Your World with their know how techniques and tips for better content and communication.
We look forward to working with the team on future projects and we highly recommend their services.”
Managing Director, Star Your World