PR for events
If you want your event promoted to the right audience then we can help. From a book launch with a target attendance of just 500 or a county show with 75,000 people walking through the gates - we have experienced them all.
With our first event contract being the 2009 Cosford Air Show, resulting in a record breaking attendance of 65,000, we knew this was our field!
We’ve gone on to successfully manage the PR, social media and the on-site press office for Staffordshire County Show, Shropshire Show, Newport Show, Frestival, Shrewsbury Grand Prix, the HSBC British BMX Series and Shrewsbury Flower Show as well as joining teams for larger events, including the Queen’s visit to Shropshire for the Diamond Jubilee.
From the minute the idea is born the J&PR team work alongside event organisers, not only for promotion but to ease the workload of the committee, acting as press officers on the day of an event, organising photographers and journalists and meeting and greeting sponsors and stakeholders.
PR for events services
We brainstorm, plan, launch and run strategic campaigns for events, from the initial press release announcement, to the announcement of each act or exhibitor, interviews with organisers both in print, on television, on radio, through social media campaigns, regular blogs and much more.
We are there in the run-up, on the day and after the event finishes.
A PR campaign for an annual event should be ongoing – not finish when the event finishes. As a team we create post-PR and continue the campaign to ensure a bigger and better event the following year.
We work alongside marketing teams and organising committees to create the right PR campaign for each event. We also boast experience working alongside board of trustees within large regional charitable organisations. We become your media team for your event.
We are all fully qualified and experienced journalists so when it comes to interviewing your staff, all important sponsors and contacts for press releases, social media posts and case studies we know our stuff.
We can come up with ideas to promote the event, turn those ideas into press releases, video interviews and social media campaigns to raise the profile of the event in the regional and national media.
We are experienced with press calls and event launches and can invite the media along and advise event organisers on what should be waiting for them.
Our knowledge means we know what journalists are looking for in the run-up to an event, on the day and what they will need within minutes, hours and days of the event finishing.
Working to a tight deadline is what makes us tick!
Many event organisers ask us about when they should start promotion. Our advice is always it is never too early to start promoting – and with an annual event it should never stop.
We are skilled at finding opportunities to promote an event all year round, even if the event team are not in place 12 months of the year, you can be assured that we can be.
As an event gets closer the PR campaign should increase in speed and strength – especially in the run up to the launch of ticket sales.
We can create that hook to interest the media and most importantly win the interest of your target audience.
A press launch should be held and the local, regional and national media invited (and for those who don’t make it a press pack will be at the ready!)
Post-event there are plenty of opportunities that are often missed – how well the trade stands did, how much money was raised for charity, the number of people through the doors or the gates and changes to make the event bigger and better the following year.
We prepare, we plan and we execute - we become part of your Event Management team.
The press office is often a tent at outdoor events but whether it is a tent, an office or just a radio, we can be on site throughout the event to speak to media and liaise with photographers.
In order to gain the best possible coverage of an event the press need to be provided with the facilities - with WI-FI almost everywhere and photos and videos being sent from the equipment these days - it may seem like a press office is no longer needed.
But the media remember - so if they have been provided with good quality facilities, with refreshments and with the interviewees and material they need then they will be back at your next event.
The friendly face giving a professional welcome with all of the technology they need at hand will make for a smooth day at work for the reporters and producers.
Crisis management is something that all event organisers should be aware of, and prepared for, well in advance of their event date.
Without a plan, or a press officer in attendance, mild incidents like traffic or a locked entrance could soon become headline news when it really shouldn’t be.
Our experience of crisis management prior to the event has involved postponement of an event three times due to unprecedented weather conditions - however due to the timely announcements through social media and other media, along with swift responses to those disappointed ticket holders, visitors were happy to return to the event when it did go ahead.
Media representatives will be quick to cover bad news stories - but we know what to say, how to say it and when to say it! No comment is not an option for the J&PR team.
Your reputation is safe in our hands.
Why choose J&PR?
We are experienced in managing the full promotion of events of all sizes
We are happy to be on the ground, liaising directly between organisers and the media
Our skills as former journalists make us the perfect choice as an event PR team
We are on the ground running your social media - going live, recording video testimonials and showing off your amazing event
Your event will be seen where you want it - print, radio, TV, online and on the all important social news feeds
What's your PR potential?
PR is not a one size fits all solution - for some businesses traditional PR routes may not work as they expect. Take our quiz and see if PR will work for you.
Shortly before Covid hit, I met with Kirsty to discuss how J&PR could help us market our new retail business. 4 months later we can finally open our doors. We set about this business having done our market research but until you test your market, you can never be sure.
Kirsty and her team have put together a first class promotion for us and I have been totally blown away by the interest it has generated.
Our social media interest has increased by 15000% already.
But even more importantly, that interest is leading to enquiries and actual sales - the life blood of any business. I genuinely believe J&PR have pushed us three months ahead of target already. A fantastic business to work with and always there to help.
Co-owner of Roxy's Raw Food, Telford
What a fabulous experience using J&PR was. A fantastic friendly service, Which gave us the exact results we were looking for! I can’t recommend them highly enough!!! 10/10 J&PR.
The Glass Studio
I was absolutely thrilled with the feature that your team produced and have seen a significant increase in the number of social media impressions of the finished article.
In particular, there have been 6k views of the article via my own LinkedIn page and I have also featured in social media promotions from the publishers and other featured Shropshire Business women.
All in all I have been delighted with the way in which your team portrayed both myself and the HR Dept Shropshire! Many thanks again for all your support.
HR Dept Shropshire
Thank you so much Kirsty for the training/mentoring session today. It was fabulous to start building a profile for our B&B and I'm impressed with how much we covered in the session. I look forward to scheduling another session with you soon. Thanks again J&PR.
Coalbrookdale Villa Guest House
I have been working with J&PR for the last 6 months. They have been running our social media, press releases and blog posts as well as conducting video interviews with our staff and clients.
I would highly recommend to any company needing to boost their PR.
Marketing Manager, CLCA Nursing
We have been using J&PR for over 5 years. I find their service and attention to detail impeccable. They have a fantastic professional attitude and always offer great ideas and support. Would absolutely recommend them to anyone needing help and support with their marketing & PR work.
The Wroxeter Hotel
J&PR has provided excellent PR and copywriting support to Shrewsbury Business Improvement District over the past year. Their knowledge and relationships with the local media have been particularly valuable to us and I would recommend without hesitation.
J&PR manages our PR and Social Media. The team are friendly, knowledgeable and really take the time to understand your business and industry. They go above and beyond to help and are always on hand to help with any last-minute requirements.
Their connections in Shropshire are like no other and we always get a high level of coverage following any company announcements. They write product content for our website and manage our LinkedIn, Facebook and Twitter pages. We're really happy with the service that they provide to us.
Annually we sponsor a large networking event in Shropshire. Kirsty and Jan worked tirelessly at managing the social media and acting as press officers when required.
Thank you J&PR!
Marketing Manager formerly Pure Telecom now Radius Connect
A great company to work with. The team are always helpful, extremely dedicated and a pleasure to work with.
The Best Western Valley Hotel, Ironbridge
Working with J&PR has been fantastic. A really switched on team who know how to get our message out to our audience. Always supportive and coming up with ideas for content, they worked as part of the team and really got to know our values and culture. I would recommend them to anyone.
Director of 7video
“We are the UK sales office for carefully selected destination management companies (DMC’S) worldwide. Supporting event planner’s with their international meetings, incentives, conferences and events and promoting via the web and face to face.
“With the current change in market conditions, this seemed the perfect time to up our anti and brush up on our key client messages, social media and PR.
“J&PR was the perfect solution and choice because we only wanted to work with specialists in this field who know their stuff. The team are very personable and are an advantage to STAR Your World with their know how techniques and tips for better content and communication.
We look forward to working with the team on future projects and we highly recommend their services.”
Managing Director, Star Your World
Mrs Smallman has made a significant contribution to Lawley Primary School over the past 6 years.
As a school governor she has provided positive support and contributed many ideas to our school improvement initiatives, her commitment to the role of governor adds strength to our initiatives to improve provision for all the pupils.
Mrs Smallman’s business background also brings an added dimension to our school because she has been so willing to generously share her experience and expertise, through talks on industry related topics and regularly ensures her business links are used to enhance the curriculum for our pupils by identifying opportunities for extracurricular links.
Headteacher of Lawley Primary School Telford