PR for Events

If you would like an event promoted to the right audience at the right time, you’ve come to the right place.

From a book launch with a target attendance of 500 to an agricultural show with over 70,000 walking through the gates - we’ve experienced it all. 

Our first event contract, the 2009 Cosford Air Show, saw a record-breaking attendance of 65,000.

Since then, we knew this was our field and we’ve gone on to successfully manage the PR, social media and on-site press offices for multiple local and national events, including the once-in-a-lifetime opportunity of the Queen’s visit to Shropshire for the Diamond Jubilee. 

From the minute the idea is born, Team J&PR works alongside event organisers to promote the event and ease the workload of the committee; acting as press officers on the day of the event; organising photographers and journalists and meeting and greeting sponsors and stakeholders.

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PR For events

Events we’ve promoted

HSBC British BMX Series
Krazy Races
Newport Show
Shrewsbury Flower Show
Shrewsbury Grand Prix
Shropshire Frestival
Staffordshire County Show
Shropshire County Show

PR for events services

We become the media team for your event, being there in the run-up, on the day and after the event finishes.

Team J&PR brainstorms, plans, launches and runs strategic PR campaigns for events; from the initial press release announcement to the announcement of each act or exhibitor; interviews with organisers (in print, on television and on the radio); social media campaigns and regular blogs.

Our team is there, working alongside marketing teams and organising committees, to create the right PR campaign for each event. 

Not only do we love events, we live for them too; outside of work, members of our team currently work alongside boards of trustees within large regional charitable organisations.

A PR campaign for an annual event should be ongoing. As a team, we create post-PR and continue the campaign to ensure a bigger and better event the following year.

Our PR team is made up of fully qualified and experienced journalists.

When it comes to interviewing your staff, getting value for those all-important sponsors, contacting the media and writing case studies, we definitely know our stuff.

The digital team is clued up on writing stand-out social media posts, creating eye-catching graphics, pleasing the algorithms and getting the most out of your social media ads.

We come up with ideas to promote your event and turn those ideas into press releases, video interviews and social media campaigns to raise the profile of your event in the regional and national media.

Our knowledge means we know what journalists are looking for in the run-up to an event, on the day and what they will need within minutes, hours and days of the event finishing.

It’s never too early to start promoting an event, and with an annual event, it should never stop.

We’re skilled at finding opportunities to promote an event all year round; even if your team isn’t in place 12 months of the year, we can be.

We can be on-site throughout your event to speak to the media and liaise with photographers.

A friendly face giving a professional welcome with all the technology the press needs will make for a smooth day for reporters and producers.

Crisis management is something that all event organisers should be aware of and prepared for, well in advance of the event date.

Media representatives will be quick to cover bad news stories, but we know what to say and how and when to say it… ‘no comment’ is not an option for Team J&PR!

Without a plan or a press officer in attendance, mild incidents like traffic could soon become headline news - when they really shouldn’t be.

Trust us when we say: your reputation is safe in our hands.

Our experience of crisis management prior to an event has involved postponement of an event three times due to unprecedented weather conditions, however, due to timely announcements through social media and other media, along with swift responses to disappointed ticket holders, visitors were happy to return to the event when it did go ahead.

Why choose J&PR?

We’re experienced in managing the full promotion of events of all sizes

We’re happy to be on the ground; liaising between organisers and the media; running your social media; showing off your amazing event!

Our skills as former journalists make us the perfect choice as an event PR team

Your event will be seen where you want, and need, it to be - print, radio, TV, online and on social media platforms

What's your PR potential?

PR is not a one size fits all solution - for some businesses traditional PR routes may not work as they expect. Take our quiz and see if PR will work for you.

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What our clients say


Mrs Smallman has made a significant contribution to Lawley Primary School over the past 6 years.

As a school governor she has provided positive support and contributed many ideas to our school improvement initiatives, her commitment to the role of governor adds strength to our initiatives to improve provision for all the pupils.

Mrs Smallman’s business background also brings an added dimension to our school because she has been so willing to generously share her experience and expertise, through talks on industry related topics and regularly ensures her  business links are used to enhance the curriculum for our pupils by identifying opportunities for extracurricular links.

Carol Mcquiggin

Headteacher of Lawley Primary School Telford


J≺'s account managers work with our in-house marketing team to ensure the relationship works effectively.

Since the first lockdown in March 2020 the digital presence and reputation of a global brand like Jesmonite has never been so important; J≺ ensured our digital offering and communication changed according to the fast-changing situation.

The work of J≺ resulted in an increase of more than 6,000 unique monthly visitors to our website; this increase was achieved through organic activity with no use of advertising.

This is testimony to J≺ knowing their client and its target audience and working with the in-house team.

J≺ allocate their dedicated account managers according to their areas of specialism within the industry and this is evident in the results they achieve.

Piran Littleton

Managing Director, Jesmonite


For me this week I decided to invest in some more social media training. Sure I knew the basics but there were definitely some areas that I felt like "what? Eh?" and could really brush up on my understanding.

I invested in J≺ Ltd social media training and they were INCREDIBLE! I went into the training with specific questions but it can be tailored to your social media knowledge needs.

I have such a clearer understanding of marketing through these platforms now and was super grateful for the tips and hints.

If you're looking at using social media for marketing I would 100% recommend starting up a conversation with them.

Hanne Deakin

Owner, Hanne Brooks Photography


Shortly before Covid hit, I met with Kirsty to discuss how J≺ could help us market our new retail business. 4 months later we can finally open our doors. We set about this business having done our market research but until you test your market, you can never be sure.

Kirsty and her team have put together a first class promotion for us and I have been totally blown away by the interest it has generated.

Our social media interest has increased by 15000% already.

But even more importantly, that interest is leading to enquiries and actual sales - the life blood of any business. I genuinely believe J≺ have pushed us three months ahead of target already. A fantastic business to work with and always there to help.

Keith Murray

Co-owner of Roxy's Raw Food, Telford


What a fabulous experience using J≺ was. A fantastic friendly service, Which gave us the exact results we were looking for! I can’t recommend them highly enough!!! 10/10 J&PR.;

David Hill

The Glass Studio


I was absolutely thrilled with the feature that your team produced and have seen a significant increase in the number of social media impressions of the finished article.

In particular, there have been 6k views of the article via my own LinkedIn page and I have also featured in social media promotions from the publishers and other featured Shropshire Business women.

All in all I have been delighted with the way in which your team portrayed both myself and the HR Dept Shropshire! Many thanks again for all your support.

Niamh Kelly

HR Dept Shropshire


Thank you so much Kirsty for the training/mentoring session today. It was fabulous to start building a profile for our B&B; and I'm impressed with how much we covered in the session. I look forward to scheduling another session with you soon. Thanks again J&PR.;

Victoria Bird

Coalbrookdale Villa Guest House


I have been working with J≺ for the last 6 months. They have been running our social media, press releases and blog posts as well as conducting video interviews with our staff and clients.

I would highly recommend to any company needing to boost their PR.

Andy Connell

Marketing Manager, CLCA Nursing


We have been using J≺ for over 5 years. I find their service and attention to detail impeccable. They have a fantastic professional attitude and always offer great ideas and support. Would absolutely recommend them to anyone needing help and support with their marketing & PR work.

Amanda Louise

The Wroxeter Hotel


J≺ has provided excellent PR and copywriting support to Shrewsbury Business Improvement District over the past year.  Their knowledge and relationships with the local media have been particularly valuable to us and I would recommend without hesitation.

Seb Slater

Shrewsbury BID


J≺ manages our PR and Social Media. The team are friendly, knowledgeable and really take the time to understand your business and industry. They go above and beyond to help and are always on hand to help with any last-minute requirements.

Their connections in Shropshire are like no other and we always get a high level of coverage following any company announcements. They write product content for our website and manage our LinkedIn, Facebook and Twitter pages. We're really happy with the service that they provide to us.

Annually we sponsor a large networking event in Shropshire. Kirsty and Jan worked tirelessly at managing the social media and acting as press officers when required.

Thank you J≺!

Kate Oakley

Marketing Manager formerly Pure Telecom now Radius Connect

A great company to work with. The team are always helpful, extremely dedicated and a pleasure to work with.

Lisa Snape

The Best Western Valley Hotel, Ironbridge


Working with J≺ has been fantastic. A really switched on team who know how to get our message out to our audience. Always supportive and coming up with ideas for content, they worked as part of the team and really got to know our values and culture. I would recommend them to anyone.

Pete Sims

Director of 7video


“We are the UK sales office for carefully selected destination management companies (DMC’S) worldwide.  Supporting event planner’s with their international meetings, incentives, conferences and events and promoting via the web and face to face. 
“With the current change in market conditions, this seemed the perfect time to up our anti and brush up on our key client messages, social media and PR. 

“J≺ was the perfect solution and choice because we only wanted to work with specialists in this field who know their stuff. The team are very personable and are an advantage to STAR Your World with their know how techniques and tips for better content and communication.

We look forward to working with the team on future projects and we highly recommend their services.”

Sarah Tennant

Managing Director, Star Your World

Who we work with

ABC Day Nursery



Best Western

Ellesmere College

HR Dept Shropshire


KEW Accountants

Lanyon Bowdler

Lawley Primary School

pc net

Pride in our High Street

Riverside Inn

Roxy's Raw Food

Shrewsbury BID

Shrewsbury Big Town Plan

Star Your World

Six Ticks

St. Dominics


The Glass Studio

The Movement Centre

The Wroxeter Hotel

West Mid Showground

SWG Group

Shropshire Rural Housing

Dulson Training

Ascendancy Internet Marketing

WRR Pugh&Son


MSM Vets

St Francis' Children's Society

Ludlow Fringe Festival

Shropshire Chamber of Commerce


Pass the Keys Shropshire

Krazy Races