PR for business
Every organisation, no matter how large or small, ultimately depends on its reputation for survival.
Customers, suppliers, staff, journalists, social media followers and networkers can have a powerful impact on a company's reputation – and in turn on its success.
They all have an opinion about the organisations they come into contact with and it is these opinions that will drive decisions about whether they want to work with, shop with and support particular companies.
Effective PR can help manage a reputation by communicating and building good relationships with not only potential customers, but anyone those potential customers may come into contact with.
PR for business services
We create your story and share it with those all important reporters, producers, followers and influencers. Your PR campaign will include regular press releases to build your profile, raise awareness of your brand and/or product and your business success.
We work with people every day who don’t realise how many exciting stories they have within their business - we take those stories and shout about your business from the rooftops (or let the media do that for us!)
By sending press releases to the media through a professional PR company offers you the chance to be in control. You give out the information YOU want the media to have, rather than the information they have found.
As award-winners ourselves, the team at J&PR love writing award entries for our clients. From regional business awards to national industry specific awards - we draft your entry ensuring all of the criteria is met and ensuring the judges know you deserve to be on that stage on the night! We can train your team to ensure they know exactly how to promote the news when you are shortlisted and on the night at the awards ceremony through your social media - but if they do not want to do it then leave it to us. We will join you on the night and get that live coverage of the award win.
You do not have to be a retained client to enjoy our award entry writing service.
Communication with your staff is key - they need to know what is happening within their team, across their branch and across the organisation. Successful internal communications makes your staff feel valued - it needs to be professional and consistent.
We can ensure the good news and company updates are communicated to your staff.
The J&PR team has covered interim periods at Marston’s Group where the internal newsletter was drafted and distributed across the group and at Severn Hospice where a period of maternity leave was covered.
Many of our clients boast an in-house marketing team - we work together and become the extra arm of that team. We are not the same and do not do the same job (there may be some skills we all share but we work together!)
We find out what tasks your team has the ability and knowledge to carry out, what they enjoy doing and most importantly what they do not like doing. If the social media management is a success in-house then leave it there - if your social platforms haven’t been updated for three months then something is wrong! If creative design is what your team loves then leave them to it and we will support with copywriting.
We are one team - your PR and marketing team.
Why choose J&PR?
We work as part of your team
We have strong media relations and know what they want and when
As former journalists we know how to create a strong story
We protect your reputation always
We give you a dedicated account director and manager
J&PR's account managers work with our in-house marketing team to ensure the relationship works effectively.
Since the first lockdown in March 2020 the digital presence and reputation of a global brand like Jesmonite has never been so important; J&PR ensured our digital offering and communication changed according to the fast-changing situation.
The work of J&PR resulted in an increase of more than 6,000 unique monthly visitors to our website; this increase was achieved through organic activity with no use of advertising.
This is testimony to J&PR knowing their client and its target audience and working with the in-house team.
J&PR allocate their dedicated account managers according to their areas of specialism within the industry and this is evident in the results they achieve.
Managing Director, Jesmonite
For me this week I decided to invest in some more social media training. Sure I knew the basics but there were definitely some areas that I felt like "what? Eh?" and could really brush up on my understanding.
I invested in J&PR Ltd social media training and they were INCREDIBLE! I went into the training with specific questions but it can be tailored to your social media knowledge needs.
I have such a clearer understanding of marketing through these platforms now and was super grateful for the tips and hints.
If you're looking at using social media for marketing I would 100% recommend starting up a conversation with them.
Owner, Hanne Brooks Photography
Shortly before Covid hit, I met with Kirsty to discuss how J&PR could help us market our new retail business. 4 months later we can finally open our doors. We set about this business having done our market research but until you test your market, you can never be sure.
Kirsty and her team have put together a first class promotion for us and I have been totally blown away by the interest it has generated.
Our social media interest has increased by 15000% already.
But even more importantly, that interest is leading to enquiries and actual sales - the life blood of any business. I genuinely believe J&PR have pushed us three months ahead of target already. A fantastic business to work with and always there to help.
Co-owner of Roxy's Raw Food, Telford
What a fabulous experience using J&PR was. A fantastic friendly service, Which gave us the exact results we were looking for! I can’t recommend them highly enough!!! 10/10 J&PR.
The Glass Studio
I was absolutely thrilled with the feature that your team produced and have seen a significant increase in the number of social media impressions of the finished article.
In particular, there have been 6k views of the article via my own LinkedIn page and I have also featured in social media promotions from the publishers and other featured Shropshire Business women.
All in all I have been delighted with the way in which your team portrayed both myself and the HR Dept Shropshire! Many thanks again for all your support.
HR Dept Shropshire
Thank you so much Kirsty for the training/mentoring session today. It was fabulous to start building a profile for our B&B and I'm impressed with how much we covered in the session. I look forward to scheduling another session with you soon. Thanks again J&PR.
Coalbrookdale Villa Guest House
I have been working with J&PR for the last 6 months. They have been running our social media, press releases and blog posts as well as conducting video interviews with our staff and clients.
I would highly recommend to any company needing to boost their PR.
Marketing Manager, CLCA Nursing
We have been using J&PR for over 5 years. I find their service and attention to detail impeccable. They have a fantastic professional attitude and always offer great ideas and support. Would absolutely recommend them to anyone needing help and support with their marketing & PR work.
The Wroxeter Hotel
J&PR has provided excellent PR and copywriting support to Shrewsbury Business Improvement District over the past year. Their knowledge and relationships with the local media have been particularly valuable to us and I would recommend without hesitation.
J&PR manages our PR and Social Media. The team are friendly, knowledgeable and really take the time to understand your business and industry. They go above and beyond to help and are always on hand to help with any last-minute requirements.
Their connections in Shropshire are like no other and we always get a high level of coverage following any company announcements. They write product content for our website and manage our LinkedIn, Facebook and Twitter pages. We're really happy with the service that they provide to us.
Annually we sponsor a large networking event in Shropshire. Kirsty and Jan worked tirelessly at managing the social media and acting as press officers when required.
Thank you J&PR!
Marketing Manager formerly Pure Telecom now Radius Connect
A great company to work with. The team are always helpful, extremely dedicated and a pleasure to work with.
The Best Western Valley Hotel, Ironbridge
Working with J&PR has been fantastic. A really switched on team who know how to get our message out to our audience. Always supportive and coming up with ideas for content, they worked as part of the team and really got to know our values and culture. I would recommend them to anyone.
Director of 7video
“We are the UK sales office for carefully selected destination management companies (DMC’S) worldwide. Supporting event planner’s with their international meetings, incentives, conferences and events and promoting via the web and face to face.
“With the current change in market conditions, this seemed the perfect time to up our anti and brush up on our key client messages, social media and PR.
“J&PR was the perfect solution and choice because we only wanted to work with specialists in this field who know their stuff. The team are very personable and are an advantage to STAR Your World with their know how techniques and tips for better content and communication.
We look forward to working with the team on future projects and we highly recommend their services.”
Managing Director, Star Your World
Mrs Smallman has made a significant contribution to Lawley Primary School over the past 6 years.
As a school governor she has provided positive support and contributed many ideas to our school improvement initiatives, her commitment to the role of governor adds strength to our initiatives to improve provision for all the pupils.
Mrs Smallman’s business background also brings an added dimension to our school because she has been so willing to generously share her experience and expertise, through talks on industry related topics and regularly ensures her business links are used to enhance the curriculum for our pupils by identifying opportunities for extracurricular links.
Headteacher of Lawley Primary School Telford