Digital communications
Where do we shop? Where do we book tickets? Where do we consume our news? Where do we do research?
Online.
Whether we Google and find a blog, discover a new product on our social newsfeed or that e-marketing campaign hits our inbox - we all buy products and services through the power of digital communications.
When it comes to marketing your business online, having a strong digital PR strategy will help you to create a better level of engagement with your audience.
With more people using social media platforms such as Facebook, Twitter, LinkedIn and Instagram they are able to build strong relationships with new and existing customers.
A well crafted social media strategy and blog plan will give you a clear sense of direction, meaning you’ll be better organised and have a greater understanding of your goals and objectives.
Digital communications services for your business:
We won’t go on about keywords and search terms as we leave that to the SEO experts but what we all agree on is the need for new content on your website (with those magic words included of course!) - regularly!
Welcome to the world of blogging. Whether you are offering expert advice through a LinkedIn publisher piece; giving top tips on how to create the best recipes with your products; profiling the personalities behind your business or giving reaction to the latest industry news of the day - we have it covered by drafting your blogs for you.
Communicating through social media is imperative in 2020 so let us manage it for you. A strategic social media campaign should be exciting, effective and informative.
Perhaps you are new to the social world or have been ‘taking part’ for a few years but not sure why! We can start your campaign from the beginning or refresh your campaign and review what platforms you are currently on and what you should be on.
Whether it is Facebook, LinkedIn, Instagram or Twitter (or anything else which decides to make an appearance!) which you need managing to promote your business, then J&PR can help. Remember if you want to keep the management in-house then we can train your staff too.
It seems so long ago since you received a hard copy newsletter in the post but your inbox has received three already today.
E-newsletters can be a very effective way to continue the communication between your business and your customers and potential customers or perhaps your staff.
Is the content right for the audience? Is it successfully driving traffic to your website? Are people reacting to the newsletter by buying your products or booking an appointment with your team?
The J&PR team can design and draft the content of your e-newsletter and distribute it on the same day every month - consistency is key.
Video is an essential part of communicating with the public when it comes to digital marketing and we work with a number of companies that can produce a variety of professional event and corporate videos for clients.
As a team we are able to create videos to be used on social platforms as part of a PR campaign or part of building a YouTube channel.
- Advise on the type of video content required
- Plan and work on content development
- Cost out projects
- Liaise and book external suppliers when required
- Complete storyboard drafting and on-site direction
- Complete editing and production for social content
- Add subtitles for platforms that require it
- Upload to client channels
Why choose J&PR?
We value all of our clients - regardless of size
We are organised and brainstorm ahead so know what is happening in your industry
We are former journalists and love a deadline
We work with web design and SEO partners to ensure our content is working for your website
We create reports for all of our clients so ensure you understand how your strategy is working for you
What's your
PR potential?
PR is not a one size fits all solution - for some businesses traditional PR routes may not work as they expect. Take our quiz and see if PR will work for you.
Impact studies
