Where do we shop? Where do we book tickets? Where do we consume our news? Where do we do research?
Whether we Google and find a blog, discover a new product on our social newsfeed or that e-marketing campaign hits our inbox - we all buy products and services through the power of digital communications.
When it comes to marketing your business online, having a strong digital PR strategy will help you to create a better level of engagement with your audience.
With more people using social media platforms such as Facebook, Twitter, LinkedIn and Instagram they are able to build strong relationships with new and existing customers.
A well crafted social media strategy and blog plan will give you a clear sense of direction, meaning you’ll be better organised and have a greater understanding of your goals and objectives.
Digital communications services for your business:
We won’t go on about keywords and search terms as we leave that to the SEO experts but what we all agree on is the need for new content on your website (with those magic words included of course!) - regularly!
Welcome to the world of blogging. Whether you are offering expert advice through a LinkedIn publisher piece; giving top tips on how to create the best recipes with your products; profiling the personalities behind your business or giving reaction to the latest industry news of the day - we have it covered by drafting your blogs for you.
Communicating through social media is imperative in 2020 so let us manage it for you. A strategic social media campaign should be exciting, effective and informative.
Perhaps you are new to the social world or have been ‘taking part’ for a few years but not sure why! We can start your campaign from the beginning or refresh your campaign and review what platforms you are currently on and what you should be on.
Whether it is Facebook, LinkedIn, Instagram or Twitter (or anything else which decides to make an appearance!) which you need managing to promote your business, then J&PR can help. Remember if you want to keep the management in-house then we can train your staff too.
It seems so long ago since you received a hard copy newsletter in the post but your inbox has received three already today.
E-newsletters can be a very effective way to continue the communication between your business and your customers and potential customers or perhaps your staff.
Is the content right for the audience? Is it successfully driving traffic to your website? Are people reacting to the newsletter by buying your products or booking an appointment with your team?
The J&PR team can design and draft the content of your e-newsletter and distribute it on the same day every month - consistency is key.
Video is an essential part of communicating with the public when it comes to digital marketing and we work with a number of companies that can produce a variety of professional event and corporate videos for clients.
As a team we are able to create videos to be used on social platforms as part of a PR campaign or part of building a YouTube channel.
- Advise on the type of video content required
- Plan and work on content development
- Cost out projects
- Liaise and book external suppliers when required
- Complete storyboard drafting and on-site direction
- Complete editing and production for social content
- Add subtitles for platforms that require it
- Upload to client channels
Why choose J&PR?
We value all of our clients - regardless of size
We are organised and brainstorm ahead so know what is happening in your industry
We are former journalists and love a deadline
We work with web design and SEO partners to ensure our content is working for your website
We create reports for all of our clients so ensure you understand how your strategy is working for you
PR is not a one size fits all solution - for some businesses traditional PR routes may not work as they expect. Take our quiz and see if PR will work for you.
J&PR's account managers work with our in-house marketing team to ensure the relationship works effectively.
Since the first lockdown in March 2020 the digital presence and reputation of a global brand like Jesmonite has never been so important; J&PR ensured our digital offering and communication changed according to the fast-changing situation.
The work of J&PR resulted in an increase of more than 6,000 unique monthly visitors to our website; this increase was achieved through organic activity with no use of advertising.
This is testimony to J&PR knowing their client and its target audience and working with the in-house team.
J&PR allocate their dedicated account managers according to their areas of specialism within the industry and this is evident in the results they achieve.
Managing Director, Jesmonite
For me this week I decided to invest in some more social media training. Sure I knew the basics but there were definitely some areas that I felt like "what? Eh?" and could really brush up on my understanding.
I invested in J&PR Ltd social media training and they were INCREDIBLE! I went into the training with specific questions but it can be tailored to your social media knowledge needs.
I have such a clearer understanding of marketing through these platforms now and was super grateful for the tips and hints.
If you're looking at using social media for marketing I would 100% recommend starting up a conversation with them.
Owner, Hanne Brooks Photography
Shortly before Covid hit, I met with Kirsty to discuss how J&PR could help us market our new retail business. 4 months later we can finally open our doors. We set about this business having done our market research but until you test your market, you can never be sure.
Kirsty and her team have put together a first class promotion for us and I have been totally blown away by the interest it has generated.
Our social media interest has increased by 15000% already.
But even more importantly, that interest is leading to enquiries and actual sales - the life blood of any business. I genuinely believe J&PR have pushed us three months ahead of target already. A fantastic business to work with and always there to help.
Co-owner of Roxy's Raw Food, Telford
What a fabulous experience using J&PR was. A fantastic friendly service, Which gave us the exact results we were looking for! I can’t recommend them highly enough!!! 10/10 J&PR.
The Glass Studio
I was absolutely thrilled with the feature that your team produced and have seen a significant increase in the number of social media impressions of the finished article.
In particular, there have been 6k views of the article via my own LinkedIn page and I have also featured in social media promotions from the publishers and other featured Shropshire Business women.
All in all I have been delighted with the way in which your team portrayed both myself and the HR Dept Shropshire! Many thanks again for all your support.
HR Dept Shropshire
Thank you so much Kirsty for the training/mentoring session today. It was fabulous to start building a profile for our B&B and I'm impressed with how much we covered in the session. I look forward to scheduling another session with you soon. Thanks again J&PR.
Coalbrookdale Villa Guest House
I have been working with J&PR for the last 6 months. They have been running our social media, press releases and blog posts as well as conducting video interviews with our staff and clients.
I would highly recommend to any company needing to boost their PR.
Marketing Manager, CLCA Nursing
We have been using J&PR for over 5 years. I find their service and attention to detail impeccable. They have a fantastic professional attitude and always offer great ideas and support. Would absolutely recommend them to anyone needing help and support with their marketing & PR work.
The Wroxeter Hotel
J&PR has provided excellent PR and copywriting support to Shrewsbury Business Improvement District over the past year. Their knowledge and relationships with the local media have been particularly valuable to us and I would recommend without hesitation.
J&PR manages our PR and Social Media. The team are friendly, knowledgeable and really take the time to understand your business and industry. They go above and beyond to help and are always on hand to help with any last-minute requirements.
Their connections in Shropshire are like no other and we always get a high level of coverage following any company announcements. They write product content for our website and manage our LinkedIn, Facebook and Twitter pages. We're really happy with the service that they provide to us.
Annually we sponsor a large networking event in Shropshire. Kirsty and Jan worked tirelessly at managing the social media and acting as press officers when required.
Thank you J&PR!
Marketing Manager formerly Pure Telecom now Radius Connect
A great company to work with. The team are always helpful, extremely dedicated and a pleasure to work with.
The Best Western Valley Hotel, Ironbridge
Working with J&PR has been fantastic. A really switched on team who know how to get our message out to our audience. Always supportive and coming up with ideas for content, they worked as part of the team and really got to know our values and culture. I would recommend them to anyone.
Director of 7video
“We are the UK sales office for carefully selected destination management companies (DMC’S) worldwide. Supporting event planner’s with their international meetings, incentives, conferences and events and promoting via the web and face to face.
“With the current change in market conditions, this seemed the perfect time to up our anti and brush up on our key client messages, social media and PR.
“J&PR was the perfect solution and choice because we only wanted to work with specialists in this field who know their stuff. The team are very personable and are an advantage to STAR Your World with their know how techniques and tips for better content and communication.
We look forward to working with the team on future projects and we highly recommend their services.”
Managing Director, Star Your World
Mrs Smallman has made a significant contribution to Lawley Primary School over the past 6 years.
As a school governor she has provided positive support and contributed many ideas to our school improvement initiatives, her commitment to the role of governor adds strength to our initiatives to improve provision for all the pupils.
Mrs Smallman’s business background also brings an added dimension to our school because she has been so willing to generously share her experience and expertise, through talks on industry related topics and regularly ensures her business links are used to enhance the curriculum for our pupils by identifying opportunities for extracurricular links.
Headteacher of Lawley Primary School Telford