Retail
Your shopfront - on and offline
Retail is a huge sector and PR is a very important aspect for all of those who are in it. Retailers always have a message to get across when it comes to products - what that product is, what it can do for customers, where and how to get it.
From product launches to raising the profile of the business, J&PR works to not only publicise what is available, but to find an audience and tell them exactly why they should be buying it.
Print PR - newspapers and magazines - are a great way to showcase products and social platforms are a direct link to target markets where you can share not only your products and what they do, but the testimonials from people who have already invested and are reaping the benefits.


Imagery and social channels
Depending on a sector, different platforms and PR channels may be more, or less, beneficial. When it comes to products, image-based platforms like Instagram or Pinterest can often lead the way.
But while some retailers know exactly where they should be, they struggle with how it should look and what they should say. That’s where a PR team (and their professional photographers) can be a great support.
And it is important to remember it is not all about images - PR needs to sell the product without customers realising they are being sold to….by having a direct conversation with them….digitally. Luckily that is one of our skills as an agency!
Customers - and why PR is so important
We live in a world where a potential customer needs a number of things in order to buy. One of those is an easy route to purchase.
Much of PR when it comes to retail is looking at how we can make the journey for customers so easy that they just fall straight in and buy. The content needs to be easily understood, the journey from social platform to website needs to be smooth - and they need to know when and how they will receive it.
You know how great your products and services are - and we can make sure everyone else does too.