Retail
Your online and offline shopfront
Retail is a huge sector and PR is an important aspect for all of those who are in it.
Retailers will always have a message to get across when it comes to products - what that product is, what it can do for customers and where and how to get it.
From product launches to raising business profiles, J&PR works to publicise what is available and to find an audience and tell them exactly why they should be buying it.
Print PR - newspapers and magazines - is a great way to showcase products, while social platforms are a direct link to your target markets where you can share your products and what they do and testimonials from people who have already invested in your products and are reaping the benefits.
Following the Covid-19 pandemic, consumers are more selective about the businesses they buy from. Using your social media platforms to showcase your business and the people behind it is the ideal way to have your business seen and loved.
Imagery and social channels
Depending on the sector, certain social media platforms and PR channels may be more (or less) beneficial for you and your business.
When it comes to products, image-based platforms like Instagram or Pinterest can often lead the way.
While some retailers know exactly where they should be, they struggle with how their social platforms should look and what they should say… that’s where a PR team (and their professional photographers) can be a great support.
Remember, it’s not all about images. PR needs to sell the product without customers realising they’re being sold to, by having different conversations with them. Luckily, that is one of our skills as an agency!
Why PR is so important
We live in a world where a potential customer needs a number of things in order to buy; one of those is an easy route to purchase.
Much of PR, when it comes to retail, is looking at how we can ease the customer journey.
- Content needs to be easily understood
- The journey from social platform to website needs to be smooth
- Customers need to know how and when they will receive a product
You know how great your products and services are - we make sure everyone else does too!