Professional Services
Reputation is key
Every organisation, no matter its size, ultimately depends on its reputation for survival.
Whether you have an in-house marketing team, a member of staff with PR as an additional part of their role, or an external agency, good communication is the way to share your company and its products and services with your target market.
We work with businesses of all sizes, from sole traders and SMEs to large national corporates, and whether we are working alongside a marketing team, under a marketing manager, or as the entire PR arm of a business, the aim is to help distinguish our clients from the competition.
Online
Following the Covid-19 pandemic and the increase in the use of social platforms and digital technology, more and more businesses are turning towards a digital strategy.
From Facebook and Instagram to YouTube, Pinterest, LinkedIn and more, there is a world of platforms out there that will benefit businesses as they look to raise their profile and reach potential customers.
Quality website content and regular updates with blogs will satisfy search engines and their algorithms, like the regularly updated Google Panda algorithm which reduces the prevalence of low-quality, thin content in search results and rewards unique and compelling content (which we can write for you!).
The digital world is vast and can seem like a minefield, but a well-planned PR and marketing strategy led by a team of skilled experts will help your business to navigate it.
Offline
Many members of Team J&PR are fully qualified and experienced journalists so, when it comes to interviewing contacts and staff for press releases and case studies, we know our stuff.
We can find the news in your business and come up with the ideas to promote it, turn those ideas into press releases and raise the profile of your company in the regional (and national) media.