Trust is key
The care sector is a whole different ball game when it comes to public relations - and it is essential that your PR team understands that.
Companies working in care and health are not selling to their target market, they are asking them to trust them with something of the utmost importance.
PR in this sector focuses on showing the expertise and qualifications of the people behind and within the business and the testimonials of those who have experienced the care for themselves.
Engaging with audiences
Reaching and engaging an audience can now be done not only in care press and magazines, TV and radio, but also on digital platforms.
Traditionally companies with target markets in an older age group have not thought of digital marketing as an integral part of a campaign. But with Facebook demographics showing that 62% of online seniors aged 65 plus are on the platform along with 72% between the ages of 50 and 64 those thoughts are changing.
Social platforms are an ideal place to share your knowledge and advice and information to show your expertise and the ‘personality’ of your business.
The use of video
Testimonials are extremely important in the care sector which makes case studies a top priority.
Our journalist team is able to undertake interviews with clients to create case studies and to create videos such as this one for CLCA Nursing.
Asking the right questions, and being an extension of the caring organisation that we are working with, is all part and parcel of the J&PR skillset.
J&PR's account managers work with our in-house marketing team to ensure the relationship works effectively.
Since the first lockdown in March 2020 the digital presence and reputation of a global brand like Jesmonite has never been so important; J&PR ensured our digital offering and communication changed according to the fast-changing situation.
The work of J&PR resulted in an increase of more than 6,000 unique monthly visitors to our website; this increase was achieved through organic activity with no use of advertising.
This is testimony to J&PR knowing their client and its target audience and working with the in-house team.
J&PR allocate their dedicated account managers according to their areas of specialism within the industry and this is evident in the results they achieve.
Managing Director, Jesmonite
For me this week I decided to invest in some more social media training. Sure I knew the basics but there were definitely some areas that I felt like "what? Eh?" and could really brush up on my understanding.
I invested in J&PR Ltd social media training and they were INCREDIBLE! I went into the training with specific questions but it can be tailored to your social media knowledge needs.
I have such a clearer understanding of marketing through these platforms now and was super grateful for the tips and hints.
If you're looking at using social media for marketing I would 100% recommend starting up a conversation with them.
Owner, Hanne Brooks Photography
Shortly before Covid hit, I met with Kirsty to discuss how J&PR could help us market our new retail business. 4 months later we can finally open our doors. We set about this business having done our market research but until you test your market, you can never be sure.
Kirsty and her team have put together a first class promotion for us and I have been totally blown away by the interest it has generated.
Our social media interest has increased by 15000% already.
But even more importantly, that interest is leading to enquiries and actual sales - the life blood of any business. I genuinely believe J&PR have pushed us three months ahead of target already. A fantastic business to work with and always there to help.
Co-owner of Roxy's Raw Food, Telford
What a fabulous experience using J&PR was. A fantastic friendly service, Which gave us the exact results we were looking for! I can’t recommend them highly enough!!! 10/10 J&PR.
The Glass Studio
I was absolutely thrilled with the feature that your team produced and have seen a significant increase in the number of social media impressions of the finished article.
In particular, there have been 6k views of the article via my own LinkedIn page and I have also featured in social media promotions from the publishers and other featured Shropshire Business women.
All in all I have been delighted with the way in which your team portrayed both myself and the HR Dept Shropshire! Many thanks again for all your support.
HR Dept Shropshire
Thank you so much Kirsty for the training/mentoring session today. It was fabulous to start building a profile for our B&B and I'm impressed with how much we covered in the session. I look forward to scheduling another session with you soon. Thanks again J&PR.
Coalbrookdale Villa Guest House
I have been working with J&PR for the last 6 months. They have been running our social media, press releases and blog posts as well as conducting video interviews with our staff and clients.
I would highly recommend to any company needing to boost their PR.
Marketing Manager, CLCA Nursing
We have been using J&PR for over 5 years. I find their service and attention to detail impeccable. They have a fantastic professional attitude and always offer great ideas and support. Would absolutely recommend them to anyone needing help and support with their marketing & PR work.
The Wroxeter Hotel
J&PR has provided excellent PR and copywriting support to Shrewsbury Business Improvement District over the past year. Their knowledge and relationships with the local media have been particularly valuable to us and I would recommend without hesitation.
J&PR manages our PR and Social Media. The team are friendly, knowledgeable and really take the time to understand your business and industry. They go above and beyond to help and are always on hand to help with any last-minute requirements.
Their connections in Shropshire are like no other and we always get a high level of coverage following any company announcements. They write product content for our website and manage our LinkedIn, Facebook and Twitter pages. We're really happy with the service that they provide to us.
Annually we sponsor a large networking event in Shropshire. Kirsty and Jan worked tirelessly at managing the social media and acting as press officers when required.
Thank you J&PR!
Marketing Manager formerly Pure Telecom now Radius Connect
A great company to work with. The team are always helpful, extremely dedicated and a pleasure to work with.
The Best Western Valley Hotel, Ironbridge
Working with J&PR has been fantastic. A really switched on team who know how to get our message out to our audience. Always supportive and coming up with ideas for content, they worked as part of the team and really got to know our values and culture. I would recommend them to anyone.
Director of 7video
“We are the UK sales office for carefully selected destination management companies (DMC’S) worldwide. Supporting event planner’s with their international meetings, incentives, conferences and events and promoting via the web and face to face.
“With the current change in market conditions, this seemed the perfect time to up our anti and brush up on our key client messages, social media and PR.
“J&PR was the perfect solution and choice because we only wanted to work with specialists in this field who know their stuff. The team are very personable and are an advantage to STAR Your World with their know how techniques and tips for better content and communication.
We look forward to working with the team on future projects and we highly recommend their services.”
Managing Director, Star Your World
Mrs Smallman has made a significant contribution to Lawley Primary School over the past 6 years.
As a school governor she has provided positive support and contributed many ideas to our school improvement initiatives, her commitment to the role of governor adds strength to our initiatives to improve provision for all the pupils.
Mrs Smallman’s business background also brings an added dimension to our school because she has been so willing to generously share her experience and expertise, through talks on industry related topics and regularly ensures her business links are used to enhance the curriculum for our pupils by identifying opportunities for extracurricular links.
Headteacher of Lawley Primary School Telford