Care
Trust is key
The care sector is an entirely different ball game when it comes to public relations, and it’s essential that your PR team understands that.
Companies working in care and health are not selling to their target market, they are asking them to trust them with something of the utmost importance.
PR in the care sector focuses on showing the expertise and qualifications of the people behind and within the business and the testimonials of those who have experienced the care for themselves.
Engaging with audiences
Reaching and engaging an audience can be done in care press and magazines, on the TV and radio, and on digital platforms.
Traditionally, organisations with target audiences in an older age group have not utilised digital marketing as an integral part of a campaign.
However, with Facebook demographics showing that 62% of online seniors aged over 65 are on the platform, along with 72% between the ages of 50 and 64, those thoughts are changing.
Social platforms are an ideal place to share your knowledge, advice and information to demonstrate your expertise and the personality of your business.
The use of video
Testimonials are extremely important in the care sector which makes case studies a top priority.
Our team is able to undertake interviews with clients to create case studies and to create videos such as this one, which was filmed for CLCA Nursing.
Asking the right questions, and being an extension of the caring organisation that we’re working with, are all part of the J&PR skillset.