We have worked with a variety of events across the Midlands, from office launches to press open days right up to Cosford Air Show with an attendance of 65,000.
From the minute the idea is born J&PR can work alongside event organisers, not only for promotion but to ease the workload of the committee. Members of our team also act as press officers on the day of an event, organising photographers and journalists and meeting and greeting sponsors and stakeholders.
Account manager Simon Alton co-ordinated the PR campaign in the lead up to and on the day of the Queen’s visit to Shropshire for the Diamond Jubilee.
The team has also co-ordinated press and photographers at the start line of the Shrewsbury Grand Prix, organising interviews with Olympic champion Joanna Rowsell and run the PR for the Cosford Air Show for three years until it was taken in-house by the RAF. The first year with J&PR at the helm was the most successful Cosford Air Show in its history.
We are there in the run-up, on the day and after the event finishes.
A PR campaign for an annual event should be ongoing – not finish when the event finishes. As a team we create post-PR and continue the campaign to ensure a bigger and better event the following year.
We work alongside marketing teams and organising committees to create the right PR campaign for each event. We also boast experience working alongside a board of trustees within a large regional charitable organisation.
We can come up with ideas to promote the event, turn those ideas into press releases and raise the profile of the event in the regional (and national where required) media – before tickets even go on sale.
We are experienced with press calls and event launches and can invite the media along and advise event organisers on what should be waiting for them.
Our knowledge means we know what journalists are looking for in the run-up to an event, on the day and what they will need within minutes, hours and days of the event finishing.
And if needed we can work quickly to tight deadlines – overnight papers have a late evening deadline so even events that finish at 10pm can be on the front page the following morning.
We are skilled at finding opportunities to promote an event all year round, even if the event team are not in place 12 months of the year, you can be assured we can be.
As an event gets closer the PR campaign should increase in speed and strength – especially in the run up to the launch of ticket sales.
A press launch should be held and the local and regional media invited – this will provide large coverage and boost ticket sales.
Post-event there are plenty of opportunities that are often missed – how well the trade stands did, how much money was raised for charity, the number of people through the door…
In order to gain the best possible coverage of an event the press need to be provided with the facilities that allow them to send their stories from the site, the photographers need to be able to send their images across if you would like to see same-day coverage.
A press tent is needed for this as they need access to the internet and often a phone line. We can co-ordinate the needs of the press and meet and greet them on the day.
A venue without wi-fi, without mobile phone signal or any back-up plans will make for very unhappy journalists and a lack of coverage!
We are also available to be in charge of the tent and provide comments from organisers to boost coverage.
Without a plan, or a press officer in attendance, mild incidents like a visitor fall, traffic or a locked entrance can be pulled out of proportion when it comes to media coverage.
We tell all media to come straight to us if they have a question, or what they think is a story, and we speak to the right people and get the correct information out.
There is also the occasional need for full crisis management if there are visitor accidents or other incidents.
Shropshire agricultural events are common and any event with animals involved comes with risks, but as Shropshire journalists we are used to it.
- We are experienced in managing PR at events of all sizes
- We are happy to be on the ground, liaising directly between organisers and the media
- Our skills as former journalists make us the perfect choice as an event PR team
- We have extensive knowledge of the region and traders, exhibitors and organisers
- Our coverage record is second to none online, on radio, in print and beyond