West Midlands Agricultural Society

Planning, management, presence...

 Service: PR for events

 Sector: Charity

The brief

The West Midlands Agricultural Society is responsible for the complete management of the society and charity, which includes the West Midlands Showground (100 Acre site) which hosts numerous national and international events.

More recently the organisation also spearheaded and implemented the opening of six charity shops to help support people in the rural community by providing grants and monies for various projects.

The trustees of the society were looking for a PR team to support them both in terms of events, but also in raising the profile of the society itself as was restored to its former glory following the lifting of a Company Voluntary Arrangement (CVA).

West Midlands Agricultural Society 1

The solution

The J&PR team worked alongside trustees to create, and manage, a presence on social media in the forms of Facebook and Instagram pages for the society and individual event pages, the running of a Twitter account remained with the showground manager.

As well as assisting with ongoing event planning and management the J&PR team are present on the day, and evenings, of events to ensure the experience is shared via social media channels throughout.

An accompanying PR campaign also promotes the showground and its offerings throughout the year which sees coverage across the board in newspapers, on radio and on TV.

West Midlands Agricultural Society 2

The impact

The West Mid Showground has more than 8,000 followers across its social media channels, but the great reach comes with their events - more than 100,000 people saw the Shropshire County Show 2019 event posts reach their Facebook feed and more than 10,000 followed it in the run up to May of that year.

CEO Ian Bebbington has regularly appeared in news articles, on radio and on TV with the most recent news story being the 2020 floods which engulfed the showground and destroyed many of the buildings. A funding campaign set up by J&PR raised more than 2,000 for the project and a public clean-up day, publicised by our team, attracted hundreds of people.

The J&PR team were also behind the newest event on the Society calendar - Frestival, a free-from event featuring speakers and chef demonstrations as well as a tech-free children’s area that attracted around 1,000 visitors at its first event in 2019.

*Please note that 2020 events at the showground were cancelled or postponed due to the COVID-19 pandemic.

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What our clients say

 

We have now worked with J&PR for over the last Six years and we have been constantly been rewarded with a very high level of customer care. They go way beyond the levels we would expect from a contractor, often providing valuable support and guidance, many times outside normal business hours.
They constantly are a “go to” source of advice and information, this helping formulate positive business and customer strategies, coupled with their ability to “take over” customer communication, ensuring the message is both correct and consistent.

We have no hesitation in recommending the services provided by J&PR.

Ian Bebbington

CEO West Midlands Agricultural Society

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