Roxy's Raw Food

New shop owner hits three month sales target on day one.

 Service: Digital communications and PR for business

 Sector: Retail / start-up business

The brief

A meeting at a BNI networking event saw the start of the journey between J&PR and Roxy’s Raw Food. Keith and Roz had a dream and that dream was to open a raw pet food shop in Telford.

They had carried out their initial market research and knew there was a demand for the products they wanted to sell. They currently travelled a 70 mile round trip to buy raw dog food.

However they knew they had very little knowledge about marketing and social media but knew it was an area which needed immediate focus if their venture was going to be a success.

Their plans were delayed by the Coronavirus pandemic and lockdown but on June 1st 2020 they opened their doors.

Roxy's Raw Food

The solution

Team J&PR created all of the social media platforms in line with the company branding and messaging.

The PR campaign kicked off with an article in the Business Star of the Shropshire Star after the photographer visited prior to opening day, along with several on-line news articles.

The social media management three weeks before opening started with tasters of what dog owners could find in store from profiling of leading brands they would stock, stock deliveries arriving, decoration of the store and signs going up.

The social media management included advertising management including a Likes campaign as the Facebook page was new; two competitions to win various prizes including one in the run up to the store opening and one which ran during the week of opening.

A further advertising campaign was managed by J&PR to profile the shop to a wider geographical area.

The results of just two adverts costing a total of £100 saw more than 13,000 dog owners reached in the Telford area; 315 post engagements; 92 clicks to the website and dozens of private messages.

J&PR advised the client on”Covid-19 safe” opening following Government guidelines and communicated those important guidelines and opening restrictions to their future customers ahead of opening day.

Roxy's Raw Food

The impact

The social media campaign including the paid advertising management was such a success that the business owners opened their doors to eager customers earlier than the official opening date and on our advice, due to the number of private messages and requests to order, the owners took pre-orders for collection and delivery prior to the opening day of June 1st 2020.

The results of the joint PR and social campaign over a three week period saw the owners hit their three-month turnover target.

The opening day - during a pandemic with eased lockdown restrictions - saw customers and their beloved pets queuing at the door throughout the day, competition winners collecting their prizes and dozens of positive feedback comments. 

Get in touch

What our clients say


Shortly before Covid hit, I met with Kirsty to discuss how J&PR could help us market our new retail business.

Four months later we can finally open our doors. We set about this business having done our market research but until you test your market, you can never be sure.

Kirsty and her team have put together a first class promotion for us and I have been totally blown away by the interest it has generated.

Our social media interest has increased by 15000% already. But even more importantly, that interest is leading to enquiries and actual sales, the life blood of any business.

I genuinely believe J&PR have pushed us three months ahead of target already. A fantastic business to work with and always there to help.

Keith Murray

Director of Roxy's Raw Food

Who we work with

ABC Day Nursery



Best Western

Ellesmere College

HR Dept Shropshire


KEW Accountants

Lanyon Bowdler

Lawley Primary School

pc net

Pride in our High Street

Riverside Inn

Roxy's Raw Food

Shrewsbury BID

Shrewsbury Big Town Plan

Star Your World

Six Ticks

St. Dominics


The Glass Studio

The Movement Centre

The Wroxeter Hotel

West Mid Showground

SWG Group

Shropshire Rural Housing

Dulson Training

Ascendancy Internet Marketing

WRR Pugh&Son


MSM Vets

St Francis' Children's Society

Ludlow Fringe Festival

Shropshire Chamber of Commerce


Pass the Keys Shropshire

Krazy Races