When it comes to marketing your business online having a strong digital PR strategy will help you to create a better level of engagement with your audience.
Likewise, an active presence on social media is vital for raising brand awareness and driving traffic to your website. With more people using social media platforms such as Facebook, Twitter and Instagram they are able to build strong relationships with new and existing customers.
Social channels give you the landscape to showcase your products and services, share content in the form of blogs, visual images and live video – all of which help to grow and improve your business.
A well crafted social media strategy and blog plan will give you a clear sense of direction, meaning you’ll be better organised and have a greater understanding of your goals and objectives
The content should be keyword targeted and that it’s informative enough that it can be shared on social platforms like Facebook and Twitter. This is an ideal way of driving additional traffic to your website.
We will organise a brainstorming session with you to understand more about your business needs and who your ideal customer is. From this we can create a monthly blog plan laying out all the content covering areas including expert, community, human-face and advice.
With a Facebook social calendar we construct a calendar of posts at certain times of the day when engagement is at its highest. If you want to branch into the world of Facebook ads we can also recommend budgets that will help to reach your target audience and ROI.
We’ll guide you through the process by putting together a detailed plan of tweets which use hashtags that are relevant to your industry. We’ll also make sure that you’re sharing links to useful content.
Instagram has 1 billion users worldwide, and if you’re not on it then you should be. If you’re already on Instagram, then you need to be doing all you can to cross promote on other social media channels and interact with your audience as much as possible.
We can sit with you and construct a plan which allows you to showcase your business, product or services to a targeted audience. We’ll even help you create an interactive hashtag that will boost your brand engagement. Instagram doesn’t need to be complicated, just come with an open and creative mind.
- We are experienced in managing PR at events of all sizes
- We are happy to be on the ground, liaising directly between organisers and the media
- Our skills as former journalists make us the perfect choice as an event PR team
- We have extensive knowledge of the region and traders, exhibitors and organisers
- Our coverage record is second to none online, on radio, in print and beyond